Coventry Building Society Arena achieves iconic industry quality assurance status

Date: 13 Apr 2022

Coventry Building Society Arena achieves iconic industry quality assurance status

Coventry Building Society Arena has secured the much sought-after AIM accreditation from the Meetings Industry Association (mia).

Coventry Building Society Arena in Coventry has achieved accreditation from the UK’s nationally recognised standard for service providers in the meetings, conferences and events industry, after a panel of independent industry assessors scrutinised the venue against a robust checklist of criteria.

The process includes legal compliance, accessibility and quality checks of its facilities as well as its customer service proposition and experience, ethical codes of conduct and best practice standards.

Paul Michael, Commercial Director at Coventry Building Society Arena, said: “It’s fantastic testament to the highly experienced and dedicated team at the Arena that we have secured national AIM accreditation as it provides buyers a benchmark of the highest standard. We appreciate that it can sometimes be overwhelming as there are so many things to consider when planning an event from location to catering, photography, speakers, delegates and marketing. However, with our AIM accreditation, buyers can immediately feel confident they are working with dedicated and experienced professionals.”

Jane Longhurst, chief executive, the mia said: “We’re delighted that Coventry Building Society Arena is the latest venue to secure AIM accreditation. The iconic status acts as a guarantee to buyers that they’re choosing a service provider that cares about best practice and actively strives to meet and exceed your expectations. With so many dedicated conference centres and hotels, sporting and academic venues to choose from nationwide, it offers a smart method to quality control your selections that could ultimately save you time, anxiety and reputational risk later down the line.”

Notes to editors:

About venue

Coventry Building Society Arena has forged an enviable reputation as the leading international venue for a variety of events across music, sport and business, attracting more than 1.3 million visitors a year. The Arena’s unique facilities provide visitors with everything they need on one site, including an onsite DoubleTree by Hilton Hotel, The Anecdote Sports Bar, The Mill Coffee Shop and Bar and the Grosvenor Casino.  There’s ample car parking and an onsite railway station.  The Arena is situated just a stone’s throw from the Arena Shopping Centre.  Visitors can enjoy great food, shopping and entertainment, and then relax after a busy day in our onsite hotel.

Exhibitions, conferences and meetings are the backbone of our business. Our award- winning facility caters for every size of event, from the smallest meeting, to a conference or exhibition for thousands of people.

 About the mia

The mia is one of the fastest growing associations in the conference, meetings and events sector, founded by a proactive

group of hotel and conference centre operators and booking agents to lead the conference, meetings and events industry,

providing accreditation, industry awards, research and a voice to government. It has 530 accredited members.

The mia supports members by:

  • Providing extensive regional networking opportunities on a monthly basis.
  • Helping them to achieve the highest standards of facilities and service through achievement of AIM, the industry standard of quality and excellence.
  • Providing a library of best practice and quality standards guidelines.
  • Promoting AIM to industry buyers.
  • Delivering tangible benefits which support members in the achievement of their own business goals.
  • By the provision of information, education, research and advice all of which lead to improved business performance.
  • By sharing issues of sector importance with them.
  • By raising the profile of business tourism with government.