Coventry Building Society Arena Expands Portfolio with Over 10 New Events for 2024 Amidst Facility Upgrades and Sustainability Initiatives

A world-class exhibition, event and conference centre in the Midlands has attracted more than 10 new events to its portfolio for this year.

Coventry Building Society Arena saw a five per cent increase in new business enquiries in 2023 – with a mixture of conference, exhibitions, dinner events and meetings driving the growth.

The new shows set to debut at the venue this year include Traffex and Parkex 2024, NHBC Building for Tomorrow Central, Comic Con Mania, The Technology Show and Lego fan event the Coventry Brick Festival.

The multi-purpose venue in Coventry has 7,500 square metres of flexible indoor space in its main exhibition halls and can host meetings from 10 to 6,000 delegates.

It has seen significant recent improvements to its facilities, including upgrades to the main exhibition halls, meeting rooms and the opening of the Commonwealth Convention Centre.

Coventry Building Society Arena hosted 592 conferences, exhibitions, meetings, dinners and award events in 2023, which included more than 110 exhibitions and large conferences.

Jenni Ford, Director of Sales and Marketing at Coventry Building Society Arena, said: “To have attracted over 10 new conferences and exhibitions for the year ahead is a great vote of confidence in the venue.

“We’re proud to continue to attract high-profile exhibitions and conferences, whether they are consumer-facing events, national trade shows or private conferences and meetings for businesses.

“The venue has always prided itself on the variety and calibre of events it hosts, and our ability to help events that come to us to grow and develop. That is reflected in some events which have been with us for more than a decade and have doubled in size.

“We have made investments to enhance our conference facilities over the last year and will continue to do so to maintain our reputation as a go-to location for conferences and exhibitions in the West Midlands.

“There has also been a major focus on delivering greener and more sustainable events, and we have introduced new package for event organisers to make that easier, which includes the cost of planting a tree within the delegate day rate.

“Our growth in new business enquiries and exciting additions to our event schedule prove that this investment has worked and we’re well positioned to continue our growth over the next couple of years.”