SPATEX celebrates 10 years at Coventry Building Society Arena

Date: 20 Dec 2023

The UK’s only dedicated pool and spa exhibition is set to celebrate a decade of being held at a leading Midlands venue in February.

SPATEX 2024 will be the 10th anniversary of the show at Coventry Building Society Arena when it takes place from Tuesday 6 February to Thursday 8 February.

The show transforms the Arena into a hub for the water leisure industry, with the exhibition halls being filled with the latest and most innovative hot tubs, ice baths, saunas, enclosures, pergolas and steam rooms.

This year’s event, which is now in its 28th year, is again set to attract the world’s leading suppliers and manufacturers, with over one hundred exhibitors.

Organisers this year are expecting a focus on sustainability and energy efficient products, as owners seek to use heat pumps and other technology to reduce the costs of running hot tubs at home, while reducing the impact they have on the environment.

According to the Wet Leisure 2022 survey, 86.5 per cent of customers in the sector are looking for eco-friendly and energy saving products.

There is also anticipated to be an increased spotlight on ice baths and cold-water therapy – as people become more aware of how techniques can aid muscle recovery, boost immune systems, and improve your mood.

Manufacturer, Superior Wellness, is just one of several companies displaying chill tubs at SPATEX 2024. The company launched the range ahead of SPATEX last year in response to increased popularity of ice baths.

Back by popular demand, SPATEX is offering a free-to-attend, double seminar programme, featuring insights from industry experts.

This will include presentations from representatives from the Institute of Swimming, Legionella Control Association and many more.

Visitors will also be able to enjoy a synchronised swimming display from the Swimming Teachers Association (STA) in one of the pools at the show across all three days, raising funds for the British Heart Foundation.

Michele Bridle, event organiser at SPATEX, said: “Over the nearly 30 years which we have been holding SPATEX we have seen trends come and go. Sustainability and energy efficiency continue to be a key area, but this year we are seeing an increased focus on ice baths and similar products.

“Social media has without doubt been a big driver for the increased interest in cold-water therapy, with influencers across the globe discovering the benefits of these treatments, which previously had been used primarily by elite athletes.

“We are delighted that Swimming Teachers Association has once again chosen SPATEX to start its 2024 charity campaign. The synchronised swimming display was hugely popular and drew a great crowd at last year’s show.

“Coventry Building Society Arena has all the facilities of a top-notch venue and is centrally located with excellent transport links. We have had a fantastic 10 years at the venue and are looking forward to the future here.”

Jenni Ford, Director of Sales and Marketing at Coventry Building Society Arena, said: “For the last decade SPATEX has been the show which has kick-started our major exhibition schedule.

“The event transforms the space at the venue and is always one of our highlights of the year.”

SPATEX 2024 in February is free to attend and visitors can register in advance at www.spatex.co.uk